Looks That Kill

most mainstream products in the industry use chemicals that people don't even know are going on their face.

the cosmetic industry produces 120 billion units of packaging waste every year.

the production and waste of plastic is polluting our air, oceans, and killing wildlife world wide.

Unnecessary Material Thrown Away:

People throw makeup containers away when they run out of product. This leaves these containers to harm the environment and consumers then pay full price to repeat this process

A Chance to Change

If that sounded scary, don't worry! There are other options. Fresh Cosmetics offers an opportunity for you to know what your putting on your face and save money while remaining 0 waste!

How?

Fresh Cosmetics hopes to offer a physical space for consumers to be able to walk into, refill their makeup, and walk out of. The process may look something like this.

Technology/Bio Material

What is the product made of?

Good question! Let's break down the process for how to make blush.

• heat orange peals in oven for X amount of minutes.
• once dehydrated, crush the orange peels into powdery material.
• add X amount of pomegranate to powder for pigment

Press into container and product is ready to be used!!

Final Model

ENHANCE your "flaws" LOVE yourself

give LOVE to your PLANET

An innovative new approach to the cosmetic industry that allows for you and our world to look their best. Explore our formulas made specifically for YOU to accentuate and enhance your natural glow. Learn more about how this product can save your money AND the Earth you walk on @freshcosmeticswheeler.org

ENHANCE your "flaws"

LOVE yourself

give LOVE to your PLANET

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Target Market

who wants it?

Fresh Cosmetics can be sold to makeup buyers who have an interest in

• Wellness: The transparency and rawness of the ingredients in our products is uncommon, and may draw in customers who are looking for healthier options when it comes to cosmetics.
• Pricing: Considering that you only have to pay full price for your product once this unique system could peek the interest of anyone looking to save money on cosmetics while investing in the same quality.
• Environmental caution: Elimination of waste could pull in customers who are looking for more environmentally friendly options.

Brand mood board

Enhance

Self-Love

World-Love